Hasselblad has released the world’s first mirrorless medium format camera along with two lenses. It weighs 725 grams, has a 50MP sensor with 14 stops of dynamic range, and it will sell for $9000 for the body only. In general, the larger the sensor the better the image, and this is why many professionals, especially the higher professionals, shoot with medium format. That is not to say that medium format is a requirement to shoot good images, and full frame cameras are certainly more versatile. But there is just something about the medium format aesthetic that is very hard to get with a full frame camera.